New BrickLink® Designer Program Look

The BrickLink® Designer Program gets a refreshed look!

Here’s everything you need to know

As the BrickLink Designer Program has grown, keeping track of launch stages across series has become more challenging. We’ve been thinking for a while about how best to help make it clearer and have now decided that, from 2028 production year, we’ll be naming our series and stages a little differently.

From 2028, we’ll describe releases as ‘waves’

We'll describe the release cycles as 'waves' instead of 'series.' For example, when this change is introduced at the start of the 2028 production year, what would have previously been called ‘Series 12’ will now be called ‘2028 Wave 1.’

• The year will show when sets will be shipped to make it easier for everyone to tell shipping timelines at a glance
• After Series 11, release cycles will be called 'Wave' instead of 'Series'
• Each year will have a maximum of three waves

We won’t be changing anything that’s already been released. So, we’ll still use the ‘series’ naming system when we’re talking about Series 9, 10 and 11.

Refreshed Icon

We’ll also be refreshing the BrickLink Designer Program icon. It will still be bright light orange, but the updated icon will be more scalable so it works better at different sizes. The icon will follow a simple 1x1 LEGO® tile design so that they stay true to the overall BrickLink brand designs.

You’ll see the new icon and naming appearing on box art in the 2028 production year. Here’s a sneak peek of what it will look like!

The new packaging design will help everyone to tell when a wave will launch. We plan to use different accent colors, showing Wave 1 in purple, Wave 2 in green, and Wave 3 in red. We hope you’ll enjoy our new, more colorful packaging and easier to follow naming system on the BrickLink Designer Program releases for many years to come.

Frequently Asked Questions

Can you tell me why 'Waves' was chosen as the word to describe future releases?​

Our team came up with a few different ideas that we like. We chose this version because 'Waves' does the best job in making things clear and consistent.

​What color will future boxes be?

The new packaging will be largely blue to reflect our main BrickLink brand color. From the 2028 production year, each box will also have an accent color to clearly display which wave it belongs to. Wave 1 sets will have a purple accent color, Wave 2 sets will have a green accent color, and Wave 3 sets will have a red accent color.

​Will naming be updated for Series 9, 10, and 11?

No, sets that have already been released will keep their previous Series names. We'll still describe past releases in terms of Series 9, 10, and 11.

Are there plans to end the BrickLink Designer Program?

No, the BrickLink Designer Program continues to grow and we're refreshing the naming conventions to make things clearer for future releases.

Are you planning any further changes to the BrickLink Designer Program?

No, these changes will be visible on packaging from the 2028 production year and there aren't any further changes planned.